BOBITA is a fusion Boba Cafe. It blends the delicious flavors of Mexican Aguas Frescas with Taiwanese Boba Milk Tea.

I utilized the bright and bold colors of Mexican culture, bold typography, and illustrations to give life to this brand identity. Also I utilized Spanish and Mandarin throughout my designs which are spoken by the Mexican and Taiwanese communities.

Branding + Branding Identity + Logo Design + Merch Design

BOBITA

Moodboard

BOBITA uses bold colors, whimisical illustrations, and chunky typography to communicate it’s innovate and refreshing flavors to customers.

Primary Logo

Secondary Emblem Logo

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